WEARENCS.COM

As part of the 2020 rebrand for NCS, not only did we start afresh with a new logo, but we gave the brand an emboldening tone of voice. And it was up to me to interpret Karmarama’s big idea into a compelling tone of voice bible and rewrite the copy across all our owned channels. The biggest challenge was a complete overhaul of the website. And here’s where we got to…