Homebase ‘Design Lounge’

Homebase wanted to be considered as a more reputable destination for advice on interior design. I was briefed to come up with a digital platform that Homebase could utilise for this purpose and I created the sub-brand, Homebase ‘Design Lounge’. 

Living on the website and raising awareness of the platform via editorial-stylised double-page press adverts, the new sub-brand of Homebase, the Design Lounge was a portal for all kinds of information on trends, where customers could get inspiration and create their own Look Books. 

The online films I created were the main attraction for the site, giving customers an insight into how Joanna Bolt, the Head of Trends at Homebase brings to life each trend, offering advice on how to replicate the looks.