NCS Blog - New Content Strategy + Series

As Senior Copywriter at NCS, it was up to me to re-structure our blog. We were creating some great content but there was no strategy that informed our content brainstorms. The team was crying out for a clearer direction to help organise these meetings and so I proactively set to work, firstly crafting overall categories – ‘Inspire Me’, ‘Help Me Out’ and ‘Give Me A Break’. I wanted to consider the user experience on our site and make it easy for our audience of young people to navigate. I put myself in their shoes and for each category, led with a benefit, ie. actively describing what they would get out of it. From this I created a content series which I believed was broad enough to give us longevity while also embraced the new tone of NCS - ‘No We Can’.

Below you can see the range of series I set up – most of which is content I then went on to concept, research and write. It’s great to see that even after I’ve left the business, these content series live on and are still going strong.