Flash Campaign
When I was at Leos my art director and I spent a good while working up a new campaign for P&G Flash. We came up with a big idea that everyone really loved. It made it into research AND performed well!
(Unfortunately, just before the client pushed the ‘go button’ they left the business, and their replacement wanted to do something different. Doh!)
Here’s all the work we created for it, starting with our tongue-in-cheek wrap up of the big idea to get our client excited about the positive research results…
We created this teaser trailer to help our client build excitement amongst the team. As the idea revolves around the dramatisation of mess, the whole campaign has a big Hollywood cinematic theme running throughout.
After coming up with the concept of 'Flash cuts any job down to size', I created this beautiful animatic to demonstrate what one execution of the idea might look like…
Other TV executions we worked up involved a cavernous oven cleaning job and a muddy paw print rainstorm. Isn’t cleaning frightful?!
Once we had our hero campaign thought through, we executed powerful headlines and art directed them in a similarly epic way.
