Rice Krispies: Crackle Snaps
With a product name of Crackle Snaps and a target audience of 5-9 year olds, it soon became obvious to me that a full-of-life tongue twister would be a fun and interesting way to launch this product. Rhyming dictionary and pen in hand, I crafted a piece of work that even I struggled to say! (Yes, the recording process was, errr, lengthy.)
Sadly, it only got to animatic stage but you get the idea…they’re cracking snacks! The client loved it and the idea was very well received in research but unfortunately it was never produced as Kellogg’s decided not to bring the product to the UK market.
