This campaign celebrates the love and admiration people have for their annoying wake up calls; because without them, they wouldn’t be able to enjoy a scrumptious Sausage and Egg McMuffin...
Typography by Alison Carmichael
This is a very simple idea that I did at Leos for April Fools’ Day. I found it immensely satisfying creating spoof paint names.
It was shared across all of Homebase's social media channels and achieved positive engagement levels.
I have worked on McDonald's Happy Meals numerous times, but this is my favourite piece of work. I saw McDonald’s partnership with Crayola as the perfect opportunity to characterise the ‘Creative Bug’ and portray someone’s imagination as they develop a character, placing him in various scenarios, and giving him additional features to help him out of his sticky situations.
I wrote these radio demos whilst I was at Global Media. The brief was nice and simple, tell people about the new MyWaitrose deal.
Waitrose released a great offer called Pick Your Own. You can enjoy 20% off 10 of your favourite products, indefinitely. Now that's a message worth singing about!
Ok, so a close second in my series of McDonald’s Happy Meals creations is this one. For this TVC, the challenge was to not only write a fun script involving Tom and Jerry but to also have a ‘science-y’ educational message. Static electricity seemed like the perfect solution. With Jerry always outwitting Tom, this seemed like a great territory to explore…
These radio ads were part of the ‘There’s more than one way to free the joy’ campaign from Cadbury’s. I had an amazing time writing these scripts with a colleague at Global, and it was made all the more enjoyable when we got Mark Heap to record them! Mmmm-moo!
Kellogg’s wanted to launch a new Coco Pops variation called Croc Prints. I created this TVC telling the story of how the name came about. I really loved coming up with this narrative and even got to feature as the VO of the gasping frog (I know, quite the claim to fame!).
With a product name of Crackle Snaps and a target audience of 5-9 year olds, it soon became obvious to me that a full-of-life tongue twister would be a fun and interesting way to launch this product. Rhyming dictionary and pen in hand, I crafted a piece of work that even I struggled to say! (Yes, the recording process was, errr, lengthy.)
Sadly, it only got to animatic stage but you get the idea…they’re cracking snacks! The client loved it and the idea was very well received in research but unfortunately it was never produced as Kellogg’s decided not to bring the product to the UK market.
Homebase wanted to be considered as a more reputable destination for advice on interior design.
I was briefed to come up with a digital platform that Homebase could utilise for this purpose and I created Homebase’s ‘Design Lounge’.
Living on the website and raising awareness of the platform via editorial stylised double page press adverts, the new sub-brand of Homebase, the Design Lounge was a portal for all kinds of information on trends, where customers could get inspiration and create their own look books.
The online films that I created were the main attraction for the site, giving customers an insight into how Joanna Bolt, the Head of Trends at Homebase brings to life each trend and offering advice on how to replicate the looks.
I was given quite a bland proposition from Kellogg's. They wanted to talk about the 5 nutrients that a bowl of Kellogg's cereal and milk offers.
After a lot of pondering, I came up with the concept of 'new tree ants'. Based on the insight that when a child hears a word they aren't familiar with, they can often misinterpret it. This offered an exciting and endearing way of saying quite a standard message.
By creating these 'tree ant' characters, the idea got bigger and we pitched further media executions to Kellogg’s. We thought it would make for a more intriguing and well-aligned customer journey to take the tree ants in-store, creating a trail to the cereal aisle and encouraging kids to hunt for them in their bowls too.
COVID-19 hit everyone, worldwide. While many brands saw it as an opportunity to commercialise, or went quiet (with no idea what to do, or say), Adobe chose to support its creative community. One solution was FREE digital colouring templates, to give everyone a mindful moment. Nice, eh? Oh yeah, and I wrote all the copy for the landing page, social ads and emails.
