McDonald’s Integrated Campaign – D&AD Baby Pencil

D&AD Student Awards set a brief for McDonald's. The challenge was to create an integrated campaign that celebrates the inherent democracy of the McDonald's brand as a follow on campaign to 'There's a McDonald's for everyone'. This is the campaign that I created and it picked up a shiny, yellow baby pencil. I was mega chuffed!

Interactive digital board asking customers to cast their votes

McDonald’s Big Mac – The Big Bus Challenge

I’m please to say these simple executions for the Big Mac were shortlisted in the Big Bus Challenge 2014.

Tommy’s Pregnancy Charity – Facebook Timeline

Tommy’s is a fantastic charity who are working towards more happy, healthy pregnancies. My task was to raise awareness to a mass audience of just how complicated and precious pregnancy really is.

I wanted to teach people that the most important 9 months of your life are your first 9 months, when you are in your mother’s womb. It’s during this time that you develop into you and also, sadly, when many things can go wrong.

The Facebook Timeline seemed like the perfect platform for this idea.

I wanted to take the Facebook Timeline back to the time of your ‘conception’ and post on your behalf as if you are a developing embryo. To make it relevant and personal to everyone I wanted to take typical data that every profile makes readily available and integrate these valuable pieces of information into the posts.

Go on, have a little peruse.