From Happy Meal TV adverts starring Tom and Jerry (yes, I got to meet them both!) to effective email comms that got customers opening and clicking, go for a scroll to see some of my BAU creative work.
Daz Cleaner Close campaign
These were great fun to write and shoot. I loved writing dialogue-focused scripts as this was a new challenge for me, and with the fun tone of voice of Daz to play with, there were plenty of interesting angles that I explored. After a bit of back and forth, we settled on a classic charity man auction! (Inspiration coming from White Chicks, obvs.)
Here are the final two episodes of Daz's 'Cleaner Close', the soap you can believe in.
‘Charity Auction’ TV ad
‘Tablecloth’ online sequel
Daz wanted the Cleaner Close story to go online, so I created a second episode to the ‘Charity Auction’ storyline, where the winner has her date.
We also created a simple print ad to complement the TVC.
notonthehighstreet x Stylist Live partnership
notonthehighstreet partnered with Stylist Live and we created a stand at the show. I was responsible for creating all of the content at the event. From signage to leaflets telling the unique stories of our Partners, anything you could read, I wrote!
McDonald’s Print Ads
At Leos I created A LOT of ads for McDonald’s here are my favourite print executions – I love these for their simplicity…
Open 24/7 print campaign 1/2
Open 24/7 print campaign 2/2
Open 24/7 during the World Cup
World Cup proactive execution
When fruit bags first arrived at McDonald’s…
WEARENCS.COM
As part of the 2020 rebrand for NCS, not only did we start afresh with a new logo, but we gave the brand an emboldening tone of voice. And it was up to me to interpret Karmarama’s big idea into a compelling tone of voice bible and rewrite the copy across all our owned channels. The biggest challenge was a complete overhaul of the website. And here’s where we got to…
NCS Homepage
‘What is NCS?’ website page
Summer programme website page
‘After NCS’ website page
NCS: ‘Social Action’ Giphy stickers
As a youth brand, NCS’ presence on social media is super important. To encourage more NCSers to share their NCS experiences, and more specifically when they do ‘social action’ projects in their community, we created a collection of inspiring stickers to hero their efforts and encourage them to use them on their Insta Stories. Check ‘em out:
Instagram Stories
From fun templates to engage NCSers as they get ready to go out on programme to Insta polls and Ask Boxes getting their opinion on important world and life issues, I’ve created all kinds of social activations for NCS. Here’s a flavour for you…
Swipe up then took people to:
notonthehighstreet emails
I’ve done a LOT of emails in my time, turns out they’re quite an art form! Here are some of my notonthehighstreet favourites that got people opening, clicking and purchasing.
McDonald’s Happy Meals – Shaun the sheep ‘Carrots!’
Aw, Shaun. I have a soft spot for this one. Working alongside Aardman (an incredible experience in itself) I created this TVC for Happy Meals to celebrate the release of Shaun the sheep movie.
NCS ‘Winter Wellness’ – Instagram stories & blog
We wanted to focus on the trend of health and wellbeing at the start of January, appealing to our youth audience at a time when most are feeling the slump of the Christmas aftermath and winter chills. The brief was to support teens through this tough time of year with constructive and simple advice, in a creative and relatable way. We utilised Instagram Stories to give our followers a taste for the feel-good, directing them to our more detailed and informative blog.
McDonald’s Fruitizz – Product launch campaign
The brief was to launch a brand new fruity drink, Fruitizz. I combined the sense of wonder that kids feel towards bubbles and teamed it up with the concept of the 'fruity bubbles' within the new drink.
notonthehighstreet: SEO work
Ok, so I have written HUNDREDS of pages of SEO copy for the notonthehighstreet curated collections. Here are just a few of my favourites to give you a flavour for it all…
‘Love is real’ notonthehighstreet campaign
This campaign had multiple touch points. From a ‘Love is real’ landing page, to Partner comms encouraging notonthehightstreet sellers to get involved, I oversaw every element of my Valentine’s Day campaign. We even collaborated with our Partners to create an exclusive product collection. I rewrote the SEO copy to align with the campaign and launched the idea with the below emails.
Flash Campaign
When I was at Leos my art director and I spent a good while working up a new campaign for P&G Flash. We came up with a big idea that everyone really loved. It made it into research AND performed well!
(Unfortunately, just before the client pushed the ‘go button’ they left the business, and their replacement wanted to do something different. Doh!)
Here’s all the work we created for it, starting with our tongue-in-cheek wrap up of the big idea to get our client excited about the positive research results…
We created this teaser trailer to help our client build excitement amongst the team. As the idea revolves around the dramatisation of mess, the whole campaign has a big Hollywood cinematic theme running throughout.
After coming up with the concept of 'Flash cuts any job down to size', I created this beautiful animatic to demonstrate what one execution of the idea might look like…
Other TV executions we worked up involved a cavernous oven cleaning job and a muddy paw print rainstorm. Isn’t cleaning frightful?!
Once we had our hero campaign thought through, we executed powerful headlines and art directed them in a similarly epic way.
Tesco Bank
While at BBH, I crafted numerous print ads for Tesco Bank, here are just a few of my favourites…
